How I can help you
I look forward to helping for-profit or not-for-profit businesses or start-ups. My 40 year background includes successful marketing and Advertising Agency management experience with Procter Gamble (Pampers), Coca Cola, McDonalds, Ralston Purina (pet foods), Johnson Johnson (baby products), Chase, Citibank, Jeep, American Airlines, and the U. S. Olympic Committee. Non-profit experience includes Easter Seals and American Lung. My Corporate marketing management experience includes Commonwealth Telephone (now Frontier), Independence Community Bank (now Santander), Berkeley College and College of Westchester. My goal is helping individuals and small companies to: focus on their business purpose; establish clear objectives for their products or services; set revenue goals, define their target audience; identify how their products or services are better than and different from competition; and set forth a plan-of-action. Thereafter, monitor progress and make adjustments where necessary.
Areas of Expertise
- Business Plans / Startup Assistance
- Marketing, Public Relations & Sales
- Arts, Entertainment, & Recreation
- Professional, Scientific, & Technical Services