How I can help you
I help businesses find sales and profit growth. As a consumer products marketing executive for global companies (Kimberly-Clark, Johnson Johnson, Coleman Camping Products, and Edgewell Personal Care), I have helped businesses around the world find growth opportunities and turn them into reality. Combining a broad range of functional strengths in strategic planning, brand marketing, sales strategy, product innovation, and financial management, I leverage these skills to 1.) identify and prioritize growth opportunities, 2.) create profitable, clear action plans, and 3.) optimize time between short- and long-term business needs to ensure consistent future business growth. Rather than have a pre-defined way of driving growth, what I do is help identify a business's unique capabilities as building blocks. Then I work with colleagues to determine how we can reconfigure those blocks to accelerate business growth. Growth has come via multiple paths - by infusing stagnant brands with energetic and progressive marketing programs, leveraging existing technologies to enter new consumer categories, creating more powerful claims for advertising, launching new products to drive market share, strengthening content to bolster ecommerce sales, and modifying products to open up new sales channels. I also evaluate the ROI of sales and marketing programs, constantly reallocating to more profitable opportunities. Please reach out if you want help in defining how YOUR business can grow faster and more profitably!
Areas of Expertise
- Business Plans / Startup Assistance
- Marketing, Public Relations & Sales
- Product Development & Manufacturing