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A business plan is an essential road map for business success, whether you are a new business or Restarting an existing business. You will get a pragmatic, straightforward tool for setting goals, developing action plans for achieving them, measuring how you are doings and adjusting accordingly.
You will learn about:
- How to research the market - your industry, customers and competitors
- How to analyze your own business
- How to define/refine your business niche
- How to set business objectives
- How to create a simple action plan to achieve your objectives
- How to set up monthly tools to monitor your progress against your goals
Before the webinar:
- What are your business goals? In both financial and personal terms
- What, specifically, is your product or service? Why would potential customers buy from you and not your competitor?
Presenter: John Harmon
John Harmon is a SCORE volunteer. He is Managing Director of Adulant Consulting Services which advises small and medium size businesses on strategies for growth and operating excellence. John has held senior leadership and executive positions in sales, marketing, quality management, strategic planning, and new business development at Eastman Kodak, The Gartner Group, and Pitney Bowes.
The Event is Sponsored by the M & T Bank
