March 9: Business Challenge 2022 – Self Assessment & Business Feasibility Study March 9, 2022, 7:00pm EST March 9, 2022, 8:30pm EST
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Led by successful business start-up entrepreneurs, this session portrays the risk and reward of starting a business in today’s competitive marketplace. The traits of successful entrepreneurs will be discussed to help you assess your ability to start and manage a successful business. The Business Case review. 

This session will cover:

  • The 5 major myths about starting a business
  • Key traits of successful entrepreneurs
  • Resources you need to get started on your way to success
  • The importance of prelaunch due diligence
  • How to assess business viability and feasibility
  • Business planning best practices

Presenter: Diane Winston

Diane Winston is a business strategist with over 25 years of corporate and consulting experience. She established her management consulting firm, Winston Strategic Partners, to provide communication strategies to organizations facing change.

Before establishing the firm, Diane spent 20 years in executive positions with Citibank and AXA Equitable.

She is also a volunteer with SCORE Fairfield County and frequent workshop speaker.

Presenter: Joe McCaffrey

Joe McCaffrey is a Business Advisor with Community Investment Corporation, which is a not-for-profit, economic development lender, licensed by the Small Business Administration to administer their lending programs.

Joe is also a certified business mentor and subject matter expert in commercial real estate and small business financing with Fairfield County SCORE.

This Event is Sponsored by the Westport Library and

Wells Fargo Bank


March 9: Business Challenge 2022 – Self Assessment & Business Feasibility Study