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Even artistic geniuses need at least some business savvy to achieve the financial independence necessary to devote full-time to their art. In this fast paced, entertaining program, you will learn the basic business, legal and tax skills necessary to survive, from a successful entrepreneur who is also an author, performer and media personality.
Attendees will learn:
- Who buys your creative product, and what are they looking for?
- Giving the customer what they want without “selling out” and the art of making money from your art
- Developing a recognizable “brand image”
- Contracts, copyrights and trademarks
- Dealing with taxes and avoiding lawsuits
Prior to the webinar:
Describe (in detail) the types of people who buy your creations. Research 3 artists/authors in your field who are very successful: what are the keys to their success?
Presenter: Cliff Ennico
CLIFF ENNICO (www.cliffennico.com), a nationally recognized authority on legal issues in small business, is best known as the former host of MONEYHUNT, the PBS television series.
His weekly business advice column appears in dozens of major newspapers and small business websites throughout North America.
He is a frequent contributor to Entrepreneur and other small business magazines, has hosted over 100 videos on YouTube, and is the author of 16 books on entrepreneurship and career management.
