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Attendees will learn:
The steps to create a value proposition that resonates and drives action
How to use consumer research, competitive analysis and company goals to differentiate your product
Examples of best-in-class value props and how they got there
How to create a positioning statement and tag line. When you know you’ve gotten it right
Prior to the Webinar:
Attendees should analyze their current business value proposition.
What data would you collect about your current and potential customers if you were doing it all over again?
