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Studies show that most sales communication fails to perform in the first meeting, but even worse, it absolutely collapses when your audience tries to “re-tell” your message to other key decision makers in the vital “second meeting.”
So can you engineer communication in a way that will make it more robust and memorable in the first meeting, and more importantly, allow it to survive the “re-tellability test?”
WHAT YOU WILL LEARN
- How to transform your sales and marketing messaging from complex and sender-oriented, to simple, memorable, and easily “re-tellable.”
- How to frame your message using a small number of powerful ideas that will allow your value proposition to really take hold in your audiences’/customers’ brains.
- How to use improved messaging to drastically shorten sales cycle times, increase sales close rates, and ensure that your value proposition is consistently delivered, regardless of channel or medium.